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How to Write to Persuade and Sell: Marketers and Business Owners – take these 7 Simple Steps

Dear Marketer,

I want to tell you precisely what you will get in this guide – so you know if this is for you.

First, here are the covers, so you can see easily what you are getting:

Today, , it’s reduced from $59 to just $27. You get lifetime access:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.

Already bought access? Contact me at Richard(at)RichardClunan.com

Do you write emails, web copy, any advertising or marketing material…anything you need to persuade people with?

…then you have people who look at what you say, then they click away, or dump your letter.

You don’t need me to tell you that if your words are more persuasive, more of the right people will take the step you want them to take. More people will buy your products.

I’ve been working as a copywriter for 12 years. Let me share with you the solutions I have found to the question: How can we sell more stuff?

➜ If you are a marketer or a business owner and you need to write to persuade and sell, I have created this 7-step guide for you.

➜ If you’re a copywriter, you can use the 7 Simple Steps in this guide to help your focus. There are 104 techniques within the 7 Steps, to help you make your words more persuasive.

➜ If you employ a copywriter, and you give directions without real understanding, you will probably make the copy less effective – meaning you will get fewer sales. No matter how capable your writer is, you will get even better results if you understand what makes effective copy. Learn the fundamentals in this guide, and Your input will be valuable. You will get more sales.

Today, , it’s reduced from $59 to just $27. You get lifetime access:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.

…you know what more sales can do for your life. How can this guide help you get those sales?

First, let’s be clear about what this is not:

This is not about writing hype-filled sales copy.

It’s not about dull corporate writing. Boring writing cannot persuade people. Most of that stuff doesn’t even get read.

And this is not magic jokery-pokery.

It is about creating messages that really scratch the itches inside people’s heads. Messages that make people realize: “This can help me. I gotta do this…I gotta buy this.”

You see, human psychology has been shaped by thousands of years of evolution. Whatever idea you need to persuade people towards; whatever product you need to sell, core psychological drivers of your customers come from this evolution.

This guide will help you pull out the right psychological drivers for your buyers and for your product. It will help you shape those drivers into messages that will get people’s interest, and persuade more people to buy your product.

Apply the Psychological Drivers that Will Persuade People to Buy

How to Write to Persuade and Sell

in 7 Simple Steps

by Richard Clunan

➜ Pick the psychological drivers that will work best with your customers or your audience – see the 22 psychological drivers in Step 2 of this guide

➜ Learn an easy way of getting your readers active – so more will buy your product (see this in Step 6)

➜ Learn a simple method to get people to say ‘Yes‘ (see this in Step 5)

…those are just some of the things you can learn about in this guide.

In the 7 steps in this guide, there are a total of 104 tips and methods on How to Write to Persuade and Sell… Find out more about the 7 Steps, below…

Can you learn from me how to write to persuade and sell?

Here’s why I can probably help you:

I’ve spent 12 years writing copy (text) that makes more money for my clients. I’ve sold broadband by direct mail, I’ve written ads that brought 42% more subscribers to a music magazine, I’ve written direct mail that helped a coffee shop increase turnover by approximately 25%. With my writing, I’ve sold mobile phones, book club memberships, space in a storage depot, insurance, and lots of other products…

…so this guide is a result of 12 years’ work and learning – that’s my experience as a copywriter.

The best person you can learn from is someone who’s done it.

Do you want access to this guide? In less than one minute you can have it.

Today, , it’s reduced from $59 to just $27. You get lifetime access:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.

You do need to work. But this is not difficult.

I’ve made this guide really easy to follow – so that you will actually use it. It takes you through 7 Simple Steps: from a blank computer screen – to finding the message that will grab customers and get them buying – to polishing your message so you can squeeze more sales out of it. I’ve tried to give you something helpful in every single paragraph… this guide is practical: full of things you can do to help sell your idea or your product.

There is a lot in these 7 steps. Most marketers can benefit from most of it. But you don’t need to use all this info right away. You can if you want just dip into the guide and pick 1 or 2 helpful things to begin with – you can then write more persuasively pretty quickly.

Ok, great. But what do I get, precisely? What are the 7 steps in this how-to guide?

Step 1: Selling your product: how to get to the guts of it

The process in Step 1 is like writing a brief for yourself.

In Step 1, we look at 12 main questions you need to ask yourself, about your customers and your product. These questions are about your business – so you already know the answers. You’ll build your sales messages from your answers to these questions.

That’s 12 main questions. And there are more questions to ask yourself too – it’s all in Step 1.

Plus, for freelance copywriters, there’s a list of 6 more areas you’ll need to cover in your research, to help you write copy that will sell more of your clients’ products.

Step 2: How to build a story using psychological drivers, to help people want your product

In Step 2, we look at 22 psychological drivers – forces that drive people to do things; that drive people to buy things. From this list of 22, you’ll pick the psychological drivers that best fit your customers and your product.

You’ll see notes on each of the psychological drivers – these will help you decide how relevant each driver is for your customers.

And we talk about how to approach the job of building a story or a sales message that fires up these psychological drivers in your customers: a message that finds the itch in people’s heads – and scratches – so you can get more people buying your product.

Step 3: How to get inspiration to write great copy

I’m sure you’ve had ideas that seemed to come from nowhere. Well, those ideas came from an unconscious process – and once you understand the process, you can get ideas from your unconscious on any subject you choose. Follow the process in Step 3 and get ideas for messages that will get more people to buy your product or your idea.

Sound complicated?

It’s actually very simple.

Step 4: How to get a good first draft done

In Step 4, there are 14 points for you to follow so you can get a good first draft of your copy done.

Here are just some of the things we talk about in Step 4:

➜ How to get the motivation to write persuasively

➜ How to get the right benefits and psychological drivers into your copy

➜ In point number 13 in this step, we look at the 9 elements you need in your copy to convert people from browsers to buyers

➜ And there are 11 more points for you to follow in this step

Step 5: How to develop your draft into copy that will sell

Here are 19 things you can do to transform your good first draft into an effective message that will drive more people to buy.

We talk about:

➜ Is long copy or short copy better? And why?

➜ How you can get past people’s ‘No’ responses

➜ Another simple method to get people to say ‘Yes’

➜ And 16 more ways to create a message that will drive people to buy

Step 6: How to polish your copy so people will stay hooked

Here are 17 more things you can do to help get more people to buy your product.

➜ What we can learn from Neuro-linguistic programming, to get more people to buy

➜ How to create a flow that will keep people reading

➜ A simple method to get readers active

➜ Specific words that get people to act

➜ What to say so you are more believable

➜ And 12 more things you can do to help sell more of your product

Step 7: It’s not just about the copy: get everything in place so people will buy

Here are 21 things to check you’re doing right, so you can make the most out of the copy you’ve written – so you can persuade more effectively, and sell more.

➜ We’re looking at 21 solutions to mistakes that lots of people make. Are you making these mistakes?

Need access to this guide? You can get lifetime access today, , for $27, instead of the usual price of $59. Here:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.

Yes.

If you don’t think this guide is everything I’ve promised and more, I will give you your money back.

Really – simple as that: your money back. Just let me know within 2 months of buying access to the guide.

I’ve seen all the ideas in this guide work. The price is chicken-feed for the value you get. Nearly everybody appreciates what they get in this guide. That’s why I’m happy to give you a money-back guarantee.

The guide might save you weeks or months, even years in wasted time; it might make you thousands. It’s a result of 12 years’ work and learning – that’s my experience as a copywriter.

Still not sure?

Without this guide, you could spend years getting to know the advice and ideas that you can learn right now.

If you decide to spend years figuring it out, instead of using this guide…even then, you won’t have an easy-to-follow step-by-step guide on how to do it.

With this guide, you have a practical tool to help you simply get on with the job of persuading more effectively…selling more – today.

Might this be the difference between hacking away at it for… how much longer? …and the clear focus you need to get your business to the place you need it to be?

The price will go up without notice.

If you want, you can start getting ahead now, before a distraction pops up and sends you in a different direction.

You Choose:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.Best,

PS: I wish there was a guide like this when I was starting out as a copywriter. You get 12 years of my experience laid out in 7 Simple Steps.

Today it’s only $27 – that’s a ONE-TIME PAYMENT. And you get Lifetime Access. This is guaranteed to help you make money more easily or I’ll give you your money back.

PPS: You get Helpful Copywriting Ideas, too – a new one every week. This is IN ADDITION to the main guide How to Write to Persuade and Sell.

The price is reduced today, , from $59 to $27. Click this button to get lifetime access now:

UPDATE: Want to Review this on Amazon? Oki-doke: Get the WHOLE thing here for $next-to-nothing.